As an anniversary promotion, Niagara River Trading Company contacted a local brewery to craft a beer to give away to loyal customers and sales representatives. I was tasked with designing the label for these 473mL cans.
I designed an anniversary logo, using the canoe man from the original logo and giving the typography a new, modern look. As a promotional anniversary logo, it was also important that the years were included.
The company owner also wanted to include a memorial on the back side of the can, for him brother who had passed away a few years ago. He had supplied a photo of himself and his 3 brothers that he wanted me to use, but unfortunately, the photo wasn't high enough quality to be printed on the label. I used the photo as reference to illustrate a line-drawing of the 4 brothers, with William in white and the rest in grey to make him stand out from the others.
